The Dark Funnel: Audience Q&A, Part 2
Audience questions on buyer activity that never reaches the CRM: what the term covers, how teams try to observe buyers who never fill in a form, how it differs from traditional attribution, and how sales and marketing can act on what they see.
What does the session cover?
- What people mean by the dark funnel.
- Observing buyers who never fill in a form.
- How it differs from traditional attribution.
- Aligning sales and marketing around what can be observed.
A recorded Insightstap webinar. Captions are YouTube’s automatic English captions. Watch on YouTube