Hi 👋 I’m Ritesh.
A decade inside B2B pipelines. 100+ projects delivered. Founder of InsightsTap. I help B2B tech companies stop chasing leads and start engineering demand.
Ritesh Osta · FounderMy Journey
I started in enterprise tech — SAP and Oracle work, where nothing ships unless the system underneath it is right. That habit stuck.
Marketing found me later, and the first thing I noticed was that B2B ran on opinion where enterprise IT ran on architecture. Campaigns instead of systems. Guesses instead of signals.
So I started building go-to-market the way engineers build software: detect, enrich, score, act, measure, repeat. That became the Funnel Experience™ Loop, and then the DARK Funnel framework I use today.
Now I run InsightsTap, a GTM engineering studio, and JobFeeder, a real-time hiring-signal product. I have delivered 100+ projects for B2B tech, SaaS and enterprise teams — and I still build with my own hands.
- Enterprise techSAP & Oracle — nothing ships unless the system underneath is right.
- The insightB2B ran on opinion where enterprise IT ran on architecture.
- The frameworksDetect → enrich → score → act. The Funnel Experience™ Loop, then DARK.
- TodayInsightsTap · JobFeeder · 100+ projects shipped, hands still on the keyboard.




Woliba

I’ve worked with the greats
Fortune 500 teams and mobile-first startups: AllRide, KompiTech, Woliba, Pelican Robotics, FST and more. In each one, I owned the go-to-market architecture, not just the campaign calendar.
Turning Buyer Signals Into Revenue
From GTM audit to blueprint
I map your ICP, your signals and your stack, then hand you a phased roadmap your team can execute.
Building signal infrastructure
The detection layer, the enrichment pipeline, the scoring engine, the activation triggers — the foundation everything else runs on.
Deploying AI agents that earn their keep
SDR agents, voice bots and chat agents that book meetings, not just demos of themselves.
Making the CRM a decision engine
HubSpot and Salesforce rebuilt around lifecycle logic, routing and scoring instead of storage.
Coaching GTM teams
I train RevOps, marketing ops and SDR leaders to run the playbook after I leave. The system has to outlive the engagement.
Still in the trenches
I build the workflows, write the prompts, and sit in the sprint reviews. Fractional GTM lead when that is what a company needs.
Beyond This, I Am a…
Certified public speaker and trainer, on stage for GTM, ABM and AI in B2B.
Mentor to early-stage SaaS founders and B2B growth leads.
Creator on YouTube, where I break down GTM systems in public.
Top Rated Fiverr Pro, hand-picked into the Pro community — 5.0 across 55 reviews.
A Few Accomplishments
100+ Projects Delivered
B2B SaaS, IT services, healthcare and asset management — from first pipeline to predictable revenue.
Top Rated Fiverr Pro
Hand-picked into the Fiverr Pro community. 5.0 across 55 reviews, Level 2 seller.
Frameworks in Production
DARK, S.I.G.N.A.L.S and the 3 GTM Engines run inside client GTM teams today, not just in slide decks.
Two Products Shipped
InsightsTap, a GTM engineering studio. JobFeeder, real-time hiring-signal detection for B2B pipelines.
Companies & Products
InsightsTap
A GTM engineering studio building signal-led revenue systems for B2B tech — AI agents, dark funnel intelligence, CRM automation and performance ads.
Visit insightstap.com →
JobFeeder
Real-time IT job-posting signals, delivered to Slack or your inbox as qualified leads. Hiring intent is the earliest buying intent there is.
See JobFeeder →
Advisory
Direct work with founders and CXOs as a fractional GTM lead — architecture, stack decisions and execution, hands on the keyboard.
Work With Me →
🐾 Outside of Work…
I love cats, and I am part of PAWS, which shelters homeless animals. I speak, I coach, and I get an unreasonable amount of satisfaction from watching someone else’s system finally click. I would rather be the person who makes the thing work than the loudest voice in the room.
Outside of workRitesh’s Newsletter
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