What Is GTM Engineering? Part 1
The first session of the Q&A series on the fundamentals: what GTM Engineering is and is not, how it differs from RevOps, marketing operations and demand generation, and why signals, systems and data orchestration sit underneath it.
What does the session cover?
- What GTM Engineering is, and what it is not.
- How it differs from RevOps, marketing operations and demand generation.
- Why signals, systems and data orchestration are the foundation.
- How workflows, scoring, routing and experiments are designed.
A recorded Insightstap webinar, part 1 of the GTM Engineering Q&A. Captions are YouTube’s automatic English captions. Watch on YouTube
